There are certain tactics and technology in the world of web marketing that remain key this year.
Trends in content marketing
If you think that you can do away with the content on your website, think again. Words have ruled the world and they continue to do so in the web marketing world as well. There are certain strategies that experts employ for creating integrated content. Such strategies need to be focused upon. Among them, infographic content has been on the rise. Hence, content that is enriched and provides related links and resources lie on the top of content management. Content needs to be meaningful and rich in associated links. Back linking to related content and websites remains king in content marketing techniques.
You might have been exploring the potential that big data has for your online business. This is becoming a key trend as not only do we need to manage virtual data effectively from hacking and spamming risks but also use the data to churn out meaningful information and trends. Predictive analytics are being deployed by different firms. Big data management will grow big this year as well.
Automated marketing tools
Marketing automation for websites is another area that is becoming big. As online businesses want to maintain a certain stream of marketing activities that would be cost effective, several standard online marketing tools are making it possible. Marketing automation software and solutions can help streamline your business marketing and promotional needs, ensure ongoing mail management activities as well as organizing CRM activities as well. It also provides freedom from having to engage web marketing and development teams to look into your online business and helps to handle different routine activities effectively.
This area continues to grow as smartphones capture most of the market when it comes to using different apps. If you have an online business, you need to ensure that your mobile version or app helps customers to find what they need easily, make catalog viewing easier and shopping a hassle free and safe experience. Reports and findings show that retail conversion rates need to grow yet in this segment. That means more work needs to be done in order to capture the increasing customer base of mobile shoppers.
Social media marketing and CRM
Marketing through social media platforms is nothing new but there are changes happening to such platforms as well. Besides simply promoting businesses through such platforms, they are being used as effective CRM tools as well. Customers who engage and provide feedback or raise queries through such forums need to be replied back to. That, in turn, ensures greater engagement with customers and greater responsiveness of such marketing tools.
Creating a better website experience
This continues to grow every year. Today there are tools being used to create an immersive experience for the customers. From augmenting to virtual reality, these are tools that will help create the perfect experience for customers. Immersive experiences through storytelling scripts will engage customers on your site as well.